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UX/UI Design
Creative Direction
Design System
Social Media Assets
NEFF is a premium brand for innovative built-in kitchen appliances and part of BSH Hausgeräte GmbH. "Cooking inspires people, people inspire us" – this philosophy drives NEFF to develop appliances that unite passion and functionality. Whether it's an oven with the clever Slide&Hide® technology, powerful cooktops, or modern extraction hoods: NEFF turns the kitchen into a playground for culinary ideas. With "Made in Germany" quality and thoughtful details, the brand transforms every cooking session into an experience.
White Label Approach for Strong Brands
The project follows a cross-brand white label approach that includes premium brands such as Siemens Home Appliances and Gaggenau alongside NEFF. This strategy enables efficient scalability while maintaining individual brand identities.

Digital Design Language & User Experience
Based on the corporate identity, we developed the digital design language for the entire website. A comprehensive design system ensures consistency across all components and is continuously maintained and evolved by us. From strategic UX planning to visual execution, we conceptualized intuitive page templates and designed the complete website structure – creating a user-centered interface that unites functionality and aesthetics.

Content Design & Localization
We designed inspiring editorial pages and appetizing recipe pages that harmoniously connect brand and content. For the shop area, we developed the design of product pages that showcase the appliances to their best advantage. The website was specifically adapted to the requirements of different markets, ensuring NEFF's digital presence convinces internationally while remaining locally relevant.
Tablet on a white round table displaying a German recipe page titled 'NEFF Aromaküche' featuring images of Italian chicken, salmon with green asparagus, and cauliflower with harissa dishes.
Cooked shrimp arranged on a black grill pan set on a black stovetop with illuminated red control dial.
Plate of breaded and fried stuffed zucchini flowers garnished with grated cheese, cucumber slices, and greens.
Production von Social Media Assets für unterschiedliche Kanäle wie Pinterest und Intagram. Automatisierte Produktion in unterschiedlichen Sprachen für unterschiedliche Märkte.
We produced social media assets for various channels including Pinterest and Instagram. Through automated workflows, we enabled multi-language production tailored to different markets – ensuring consistent brand presence across platforms and regions.
Grid of white icons on maroon squares showing location pin, user profile, trash bin, calendar, upload arrow, envelope, shopping cart, and stacked documents.
Color palette with Red Primary (#B10835) and Graphite Primary (#2B2B2B) colors, including shades #96022F, #0D0D0D, #707173, #B5B7BA, #ECECED, and #F7F7F8.
Close-up of a poppy seed cake topped with glazed plums, powdered sugar, and a sprig of mint on a green plate.
Close-up of a skillet with green shakshuka and a fried egg, accompanied by red chili peppers in a blue bowl and slices of bread on a wooden surface.
Man with tattoos stirring food in a pot on a modern kitchen stove with a wooden cutting board and kitchen utensils in the background.
Modern black angled kitchen exhaust hood mounted on wall with steam rising below it near a window.
Frameless ceramic hob with four cooking zones on a kitchen countertop surrounded by herbs, vegetables, and cooking utensils.
Black and white sketch of two chili peppers with textured shading.
Laptop screen displaying NEFF website page for hobs with image of a sleek black cooktop surrounded by cooking utensils and ingredients.

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neff home
appliances