EMIXAR is an immersive art exhibition that merges physical and digital worlds through Extended Reality (XR). Developed by Munich-based govar GmbH, the project combines real artworks with XR technology, artificial intelligence, and interactive elements – a traveling art experience with locations in Munich, Berlin and Vienna.

Brand Identity & Logo Development
For EMIXAR, we developed a distinctive brand identity that visually captures the fusion of art and technology. The corporate branding combines digital precision with artistic expression, creating a recognizable visual language across all exhibition formats. The logo reflects the experimental character of the project and works seamlessly in both analog and digital contexts.

Website Design & Development
We designed and developed the website for emixar.com. It serves as the central information platform for visitors and presents the immersive exhibition concept digitally. With a clear user journey – from ticket booking to preparation for the XR experience – the website creates a seamless connection between the physical exhibition and the digital presence. The design reflects the innovative character of the project, making the technology accessible to a broad audience.

Exhibition Wayfinding System
Additionally, we designed the wayfinding system for the exhibition. It guides visitors intuitively through the physical and virtual tour, providing orientation in an environment that deliberately dissolves the boundaries between real and digital art. The wayfinding system combines functional clarity with a visual language that supports the immersive overall experience.